WARNING THIS ONLY SHOWS A MOCK-UP THE DATA IS NOT REAL YET! DO NOTE CITE.

In the CampAIgn Tracker, we analyze all posts on Facebook, Instagram, TikTok, and X from parties and candidates and selected influencers and commentators for the 2025 Dutch Parliamentary election.

The live tracking allows you to see how many AI-generated messages are being spread by which parties. Additionally, we show if AI-Labels are used, what actors are depicted, which topics are discussed and whether the tone is positive or negative.

On this page, you will find analyses of AI-generated campaigns for the 2025 Dutch Parliamentary election. A searchable overview of individual AI-generated images and videos is available in the AI Explorer.

Overview of Content

Here we show the amount of AI content we identified, broken down by platform, actor type, and political affiliation or support direction.

This visualization shows how many AI-generated contents each party has published. The field size corresponds to the number of identified posts. Larger fields indicate a higher use of AI by the respective party.

This graphic shows the relative share of AI-generated content per party. The parties are sorted by the highest share of AI content.

Note: For parties with fewer total posts (including smaller parties), even limited AI use may result in high relative percentages.

AI Transparency

Parties & Politicians
Other Actors

Disclosure of AI content through party-added disclaimers or platform labels is crucial for transparency. This visualization shows how often AI-generated content was published with/without disclosures and whether the label was applied by the party or Meta.

AI Media Formats

Parties & Politicians
Other Actors

This graphic shows the percentage share of images and videos in posts identified as AI-generated. This helps reveal which media formats are used more frequently with AI.

AI Content Analysis

Parties & Politicians
Other Actors

Note: it is possible that a post shows both negative and positive content.

Note: A single post may cover multiple topics.

Note: it is possible that a post shows both negative and positive content.

Note: A single post may cover multiple topics.

Note: A single image may contain multiple image/video topics.

People Shown in AI Content

Parties & Politicians
Other Actors

This visualization shows which person (groups) are depicted in how many of the AI-generated images/videos.

Note: A single image may contain multiple people.

AI Content Over Time

This chart shows the usage of of AI vs non-AI content over time.