The Prompts behind the Propaganda

Author

Fabio Votta

Published

October 11, 2025

Investigative journalism by De Groene Amsterdammer has documented coordinated use of photorealistic AI imagery in Dutch political messaging, tracing the campaign to political candidates and members of parliament. The investigation is particularly valuable because it recovers the actual prompts used to generate these images, offering rare insight into how synthetic media is engineered for political messaging. With support from the CampAIgn Tracker, we provided additional evidence on where this content travels and how it is amplified.

Prompting revealed by the Groene Amsterdammer in their article. Translated by CampAIgn Tracker.

Our research team identified the main PVV-aligned page responsible for this content (GeenAangifte) as one of the most active generators of AI campaign material we have tracked across platforms. On Facebook, the page consistently ranks among the top most engaged accounts, with engagement comparable to many national politician and party pages and just shy of the total engagement on Geert Wilders’s page.

Pages with most total engagement on Facebook as monitored by the CampAIgn Tracker.

Indeed, what is notable is not just the volume but the distribution as well: images likely originating from this source appear across multiple other far-right-leaning accounts on Facebook, Instagram, and TikTok. This reflects both the success of AI-generated political content at scale and the strong networking effects within the far-right online sphere.

Page for Anti-Immigration Protest in Amsterdam rehashing AI-generated Imagery


Other Party Fan Accounts also like to use imagery from the PVV-aligned Page and brand it with their own logos

Among 4,000 accounts we monitor across platforms, PVV-affiliated pages stand out in their systematic use of photorealistic AI imagery as campaign material. Their scale and reach is unmatched by (mainstream) parties and mostly just recycled and rebranded by other far-right actors.


Read the full investigation: De Groene Amsterdammer - “Maak haar blond, onschuldig en knap”